The photograph captures a formal event taking place in front of a grand municipal building in Lisbon, Portugal. The scene is marked by three large, richly decorated banners hanging prominently on the facade of the building. Each banner features a deep burgundy background adorned with intricate golden patterns that frame a central coat of arms. The coat of arms consists of various symbolic elements, including a shield, scales of justice, and maritime motifs, indicative of Lisbon’s historical and cultural heritage.

Collecting posters is a rewarding hobby that combines an appreciation for art, history, and design. Whether you’re drawn to vintage advertisements, iconic movie posters, or contemporary graphic designs, building a poster collection can be both enjoyable and enriching. Posters have a unique charm that appeals to collectors for various reasons. They are accessible pieces of art that often capture the essence of a particular era, movement, or cultural phenomenon. Unlike other forms of art, posters were initially created for mass distribution, making them more affordable and widely available.

The intersection of posters and advertising is a rich and dynamic space where art, commerce, and communication converge. From their inception, posters have been utilized as a potent advertising medium due to their ability to attract attention, convey messages quickly, and leave lasting impressions. The evolution of this relationship highlights how posters have not only adapted to changing times and technologies but also shaped consumer culture and marketing strategies. In the late 19th century, the development of lithography made it possible to produce colorful and detailed posters in large quantities.

Posters have played a crucial role in social and political movements throughout history, serving as powerful tools for communication, mobilization, and expression. Their visual impact and ability to convey messages quickly and effectively make them ideal for rallying support, spreading awareness, and inspiring action. The role of posters in these contexts highlights their significance beyond mere decoration, positioning them as vital instruments in the struggle for change and justice. One of the most notable uses of posters in social and political movements is their function as tools of propaganda and persuasion.